Insurance agency M&A, decoded.
The knowledge base behind the marketplace. Valuation, perpetuation, acquisition, due diligence, deal structure, and market intelligence — written for the people actually buying and selling books of business.
Four ways in
Pick the track that matches where you sit in the transaction.
The seller’s journal
Exit education for independent agency owners — valuation, perpetuation, deal preparation, and the mechanics of selling your book on your terms.
For BuyersThe buyer’s journal
Acquisition authority for agencies and investors — sourcing, due diligence, deal structure, and post-close integration across the insurance M&A lifecycle.
M&A MarketThe market journal
Market intelligence for insurance agency M&A — benchmarks, macro catalysts, distribution-channel share, and the structural forces shaping valuations.
The PlatformThe platform journal
How the Milly Books marketplace works — listing strategy, transaction backend, and the technology that makes book-of-business transactions objective and instant.
For Sellers
Most-covered categories in this track.
For Buyers
Most-covered categories in this track.
M&A Market
Most-covered categories in this track.
The Platform
Most-covered categories in this track.