How the marketplace actually works.
Five surfaces, one book. The marketplace app both sides operate in, the services that compose beneath it, the data pipeline that powers valuation and matching, the backend that carries deals to a funded close, and the persona architecture the whole product is keyed to. The transparent, how-it-works tour of the platform.
Browse by category
Every category in the The Platform track.
The Marketplace App
The app both sides operate in — anonymous listings, Slices for partial exits, the Book Valuation Engine, intelligent matching, and the offer-to-esc…
PL01Tech Stack Overview
The services that compose the marketplace and the three design choices behind an anonymous-by-default, data-anchored, two-sided market — plus the o…
PL03The Data Pipeline
The intelligence layer — how agency-management-system data is ingested and normalized, how buyer-listing fit is scored, and how the marketplace mea…
PL04The Transactional Backend
The deal mechanics from list to wire — the listings state machine, the offer chain, the escrow flow, the audit trail, and the few places where corr…
PL08Seller Persona Architecture
How Milly thinks about sellers — the five registers the marketplace surfaces, the content, and the brand voice are all keyed to, and why that regis…