Distribution Channel Share.
How the independent-agency channel's share has shifted across commercial and personal lines — the long decline in captive personal lines, the resilience of IA commercial, and what the channel-share data implies for agency value and the durability of the independent model.
12pieces
In this category
6min avg
Reading time
IIABA Distribution Channel Market Share Intelligence — Independent Agent vs. Captive vs. Direct Response
The IIABA/A.M. Best channel-share series — IA commercial dominance (79–85%), personal-lines erosion, captive decline, and what channel mix means for valuation.
All 12 pieces
M10Channel share 2009 — P&C share by distribution channel5 minM10Channel share 2010 — P&C share by distribution channel5 minM10Channel share 2011 — P&C share by distribution channel5 minM10Channel share 2012 — P&C share by distribution channel5 minM10Channel share 2013 — P&C share by distribution channel5 minM10Channel share 2014 — P&C share by distribution channel5 minM10Channel share 2015 — P&C share by distribution channel5 minM10Channel share 2016–2017 — P&C distribution by channel5 minM10Channel share 2018–2019 — P&C distribution by channel6 minM10Channel-share trends 1995–2019 — where the IA channel held7 minM10State-by-state IA share — where the channel runs deepest7 min