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Pricing

Sellers free until close. Buyers from $0 a month.

Two sides, two commercial models. Sellers pay 3% Pay-on-Success only when the deal funds — no retainer, no surprise fees. Buyers run on a simple subscription: Free Starter, or $40/month Pro. Connect your AMS as a seller and Pro is free — details in the table below.

For sellers

Free until close. Then 3%.

Everything before LOI is free — account, data connection, valuation, listing, engaging matched buyers. The 3% Pay-on-Success kicks in only when the deal funds.

+$165Kin your pocket on a $2M sale vs. the traditional 10% + retainer model.
Walk through the seller path →
For buyers

Free Starter. Then Pro at $40/mo.

Starter gets you in the marketplace. $40/month Pro unlocks per-slice match scoring, messaging with sellers, and Buyer Database visibility.

$40per month — or $432 annually. As of 2026-04-14; subject to change.
See the buyer plans ↓

Buyer plans

Pro pays itself back on one well-fit deal.

Free Starter gets you in the marketplace. Pro is what makes it useful — messaging, per-slice scoring, Buyer Database visibility. One paid plan, and it is the one everybody is on.

Starter$0 /mo

See the marketplace, set up your profile.

  • Public buyer profile (one per account)
  • Browse anonymous listings
  • Daily weighted-random directory sort
  • Free Pro while your AMS is syncing
Start free
ProMost buyers$40 /mo— or $432/year ($36/mo billed annually)

Match against every new listing the day it goes live.

  • Everything in Starter
  • Per-slice match scoring (binary on state, carrier, LOB)
  • Messaging with sellers
  • Buyer Database visibility — Pro tier surfaces first
  • Smart Preview Links via dynamic OG images
Choose Pro →

What's in each plan

Plans compared, feature by feature.

Feature
Starter
Pro
Public buyer profile (one per account)
✓
✓
Browse anonymous listings
✓
✓
Daily weighted-random directory sort
✓
✓ Pro tier first
Per-slice match scoring (state · carrier · LOB)
—
✓
Messaging with sellers
—
✓
Buyer Database visibility
—
✓
Smart Preview Links (dynamic OG)
—
✓
Custom terms · QoE-ready data delivery
—
—
For sellers who buy

Connect your AMS as a seller and your Pro tier is free while your sync is active (90-day window).

HawksoftVertaforeAppliedEZLynx

For sellers

Free until close. Then 3%.

The traditional broker model takes $50K–$150K in commission plus a $5K–$50K retainer — even if the deal never closes. Milly takes 3% only when the deal funds. No retainer. No appraisal fee. No “exploration” cost.

  • $0 to create an account
  • $0 to connect your AMS or upload a carrier statement
  • $0 for the valuation
  • $0 to draft and publish a listing
  • $0 to engage matched buyers
  • 3% Pay-on-Success — only when the deal funds
Walk through the seller path →
Traditional broker vs. Milly — $2M sale

What stays in your pocket.

Traditional broker (10% + retainer)−$225,000
Milly (3% Pay-on-Success)−$60,000
More in your pocket+$165,000

Who Pro is for

Built for how you actually buy.

Three operator profiles, three ways Pro pays itself back.

First-time / strategic

The tuck-in grower

SBA-debt-conscious, appointment-obsessed. One well-fit $1.5M tuck-in moves your book substantially — Pro at $40/month is a rounding error against that math.

The mathOne well-fit tuck-in pays for ~30 years of Pro.
Geographic / specialty

The geographic extender

Pro buyers cluster to the top of in-state directory views — sellers searching for buyers in your state see you first. Daily weighted-random sort within tier; not paid placement.

The leverBe the obvious local buyer when a seller opens their options.
Serial / institutional

The professional acquirer

QoE-ready data delivery and day-1 readiness, on the same Pro plan as everyone else. Running 6–40+ deals a year does not mean a different contract — talk to us if you need one.

The pitchYour sourcing team is the bottleneck. Pro feeds the funnel.

FAQ

Seven pricing questions worth answering.

When does the 3% kick in?

Only at close-and-fund. If the deal doesn’t happen, there’s no fee. No retainer either way. The 3% applies to the gross sale price, and to Slices at the same flat rate (no fractional penalty).

What if I’m both a seller and a buyer?

Connect your AMS as a seller. Your Pro buyer tier becomes free while your sync is active (90-day window). One account, both sides — and you don’t pay twice.

Is there a plan above Pro?

No. Pro is the only paid tier — one price, every feature, whether you run one deal a year or forty. If you need custom terms, talk to us; you will not find them behind a more expensive plan.

How does free Pro for AMS-connected sellers work?

The check is "any AMS sync active in the last 90 days" — Hawksoft, Vertafore, Applied, EZLynx. While that’s true, your Pro tier is free. If your sync goes inactive for 90 days, that benefit falls off and you can either re-sync or move to paid Pro.

Can I cancel anytime?

Yes. Cancel any time; your Pro features stay active through the end of the period you paid for. No cancellation fees. No "are you sure" gauntlet.

Do you offer refunds?

Annual subscriptions are pro-rated on cancellation. Monthly subscriptions stop at the end of the current period.

Pick the side that matches the move you're making.

Two paths from here. Both are free to start.

For sellersWalk through the seller path →Free until close. Then 3%.For buyersSet up my buyer profile →Free Starter. Pro at $40/mo.