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For independent insurance agencies

From valuation to close, in one place

Milly Books combines data-driven valuation, anonymous listings, and guided deal execution so independent agencies can navigate M&A with confidence.

For sellers

Your journey as a seller

  1. Connect your AMS or upload a book file to get a free, data-driven valuation.
  2. Decide whether to list your full book or specific Slices that align with your goals.
  3. Publish an anonymous listing so you can test the market without tipping your hand internally.
  4. Review qualified buyer matches and decide who can see more detail about your opportunity.
  5. Move into diligence and documentation with secure workspaces designed for agency M&A.
  6. Close on-platform and get paid directly when the deal is complete.

For buyers

Your journey as a buyer

  1. Create a buyer profile that captures your target size, carriers, geographies, and lines of business.
  2. Browse anonymous listings that match your strategy or receive proactive matches as new deals appear.
  3. Request more detail when a listing looks like a fit, and progress into structured conversations.
  4. Use Milly Books’ valuation and market data to understand pricing ranges and avoid overpaying for deals.
  5. Collaborate with sellers through secure messaging and shared workspaces as you evaluate the fit.
  6. Finalize terms and close with confidence using workflows built specifically for agency transactions.

Start your Milly Books journey

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